Wednesday, March 2, 2011

The Insure Blur - Episode #2

Although many direct writers of insurance (as opposed to independent insurance brokers) would like you to think that insurance is a simple thing to understand and anyone can understand it by themselves ("You pump your own gas, bag your own groceries….. why not buy your own insurance"….. Last time I checked, choosing the wrong gasoline or improperly bagging your groceries, didn’t put you at risk of not being covered in the event of a disaster, and losing hundreds to millions of dollars), it is not simple. There are many facts that I discover consumers are not aware of until it is too late.

So in an effort to educate our clients and all insurance clients in Ontario, Here is episode #2 of the Insure Blur series:

Your Automobile Insurance Coverage Changed in September 2010 - Did you Know?

There were some significant changes to car insurance in Ontario in September of last year.  It is a big deal and one that is discussed at length in the insurance industry.  We spent months preparing for it and rolling out information to clients.  It is for this reason that I am amazed when I talk to the general public, and they have no idea about the changes to their coverage.

The maximum amount available to you as an insured driver in Ontario, was in many cases decreased with these changes.  The reason is to try to minimize cost increases for most drivers.  The important part to understand though is that higher limits can be purchased, if they are required for your unique set of circumstances.

  • Not covered under an employee benefits program?
  •  Don't have family or someone who can look after housekeeping and maintenance if you are laid up after a car accident?
  • Have elderly parent's or young children who depend on you for care?
These are just a few of the circumstances in which you may want to consider buying increased limits.  Please talk to your broker and understand how these changes could affect you in the event of an accident and the options available to  protect you!

For a much more in-depth explanation of changes, please review the Auto Reform Guide on our website at

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